Thursday, August 30, 2007

Monday, July 30, 2007

I am Back


After a very positive feedback to my emails on Digital Marketing Innovation in India - I am back to my blog which I forgot after creating... I promise to keep contributing to it.. Heres the second post

Use of Social Media for General Motors

Quasar, for the launch of Spark, first time aggressively used Social Media as part of digital marketing to launch a product. Among many digital social media properties, like Orkut, Answers (see below Yahoo Answers page) returned some very good results. Every alternate day we asked users different questions related to “Spark” and users participated to reply them. By the end of the campaign we had hundreds of people answering the question and engaging themselves with the launch of Spak. This property was used both “Pre Launch” and “Post Launch”. In a press release today, we noted, that a question asked by Dr. APJ Abdul Kalam received more than 30,000 responses on the Answers property

Monday, June 4, 2007

The extraordinary

It struck me only after proposing, and selling :), a lot of blog marketing to my clients to start a blog myself.

It is the "extraordinary" post because have never written so formally ever - except my exams.

Have named it "No Clue" because am seriously not sure what to pen down here but am excited to maintain this and keep penning down stuff and am sure will soon be among serious bloggers (read "without investing a lot of time").

Manish, Welome to the blogging world - Keep inspiring and writing...